Engineering Economics and Financial Accounting 7th MJ2012 MG2452

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Anna University Chennai
B.E/B.Tech DEGREE EXAMINATION, MAY/ JUNE 2012,
B.Tech Computer Science Information Technology /
B.Tech Information Technology
MG 2452/ 52/10177 GE 007 ENGINEERING ECONOMICS
AND FINANCIAL ACCOUNTING
REGULATION 2008

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Part A

1.Define managerial economics.
2.Show the significance of economic analysis in business decisions.
3.Define price elasticity of demand.
4.what is supply?
5.Define a production function.
6.What is short run cost?
7.Mention any two objectives of pricing.
8.What is the role of government in price control?
9.What is a balance sheet?
10.List any two merits of payback period method for evaluating investment decision.



Part B

11.a.Discuss the scope of managerial economics.
or
b.Explain how managerial economics is related to economic, statistics, maths and accounting.

12.a.Discuss any four techniques of demand forecasting with the merits and limitations.
or
b.Explain the various measures of price elasticity of supply with necessary diagrams.

13.a.Explain the nature and managerial uses of production function.
or
b.Discuss briefly about different cost concepts relevant to managerial decisions of planning and control.

14.a.What are the main features of pure competition? how does a firm adjust its policies to a purely competitive situation?
or
b.Explain the method of cost plus pricing and state its limitations. point out the cases where it is suitable.

15.a.Describe the contents of cash flow statement.
or
b.Describe the present value method of raking alternative investment proposals.